Photographers have to wear many hats – business owners, artists, managers, marketing teams, customer service, and so much more. You are expected to have so many skills beyond photography. This workshop is designed to help photographers learn how to effectively market themselves on social media to find new clients, generate leads, grow an audience, build legitimacy, and ultimately promote you and your photo business.
By the end of this workshop, you will have an outline of a marketing plan, an understanding of how social media can help you and your business, and an understanding of how storytelling can be utilized to promote you.
February 13 & 15, 2023 at 8PM EST
Two 90 minute session
Session One:
- What is your goal with social media?
- How can you create a marketing plan centered around your goals?
- Building a marketing plan
- Storytelling through social
- Vertical Video & behind the scenes
- Inspiration
Session Two:
- The Nitty Gritty – understanding your analytics
- Utilizing hashtags
- Tools that can help
- Creating an IG reel and/or TikTok
- Using social to push generate leads or push to other platforms
Meet your instructor
Brooke McDonough
Brooke McDonough is a conservation photographer, filmmaker, and writer based in Richmond, VA. She is passionate about telling stories through multimedia to engage people with the natural world and inspire action. Brooke is a 2022 National Geographic Explorer. She is also a member of the Women Photojournalists of Washington (WPOW) and a team member at the International League of Conservation Photographers (iLCP). Her work has been featured in National Geographic, Portland Eco Film Festival, and Yale Environment 360. Brooke graduated with a master’s degree in new media photojournalism at GWU’s Corcoran School of Arts and Design in May 2020.
In addition to her own photography work, Brooke has an extensive background in photo marketing. She spent four years running the social media accounts for the International League of Conservation Photographers (iLCP), where she more than doubled the audience and engagement rate. She also manages the social media for Summit Workshops and advises photographers on enhancing their marketing.