Master Your Digital Workflow
Simplify Your Process, Strengthen Your Photography
April 29, 2026 or July 1, 2026 | $215
One two-hour session online. The session will begin at 7 PM EST. It will be recorded and made available to registered participants for 60 days. Tuition is non-refundable.
In this workshop, you’ll learn practical strategies like in-camera tagging for faster culling, standardized file structures, clear naming conventions, pre-built metadata templates, and keyword taxonomies that make your entire catalog easy to search and navigate. Sam will also guide you through using Photo Mechanic, smart backup strategies, and best practices for distributing and archiving your work.
The Business of photography
As a freelance photographer, your workflow isn’t just about keeping your files organized, it’s about running a professional business. Editors, clients, and collaborators expect fast turnarounds, reliable delivery, and properly tagged and organized files. An efficient workflow ensures you can find images quickly, meet deadlines with confidence, and maintain the trust of the people who hire you.
Without a solid system, small inefficiencies pile up: lost files, inconsistent naming, or missed deadlines can cost you opportunities. With the right workflow in place, you free up time to focus on creating, while also presenting yourself as a dependable professional. In today’s competitive photography world, your workflow is just as important as your portfolio.
Course Outline
Core Components
Learn the essential building blocks of a professional workflow, from in-camera tagging to file structures, naming conventions, and metadata management.
The Process
Discover how to streamline your editing, culling, and archiving with tools like Photo Mechanic, pre-built templates, and keyword systems that keep you consistent and efficient.
Distribution & Delivery
Master the final steps of the workflow by creating reliable backup systems, archiving strategies, and smooth delivery methods that keep clients and collaborators happy.
Meet your instructor
Sam Craft
Junior InstructorSam Craft is a visual storyteller and strategic communicator with a passion for crafting authentic narratives that connect people, ideas, and communities. His work spans editorial, commercial, and organizational initiatives—always grounded in creativity, empathy, and impact.
Sam currently serves as a Senior Account Executive at PhotoShelter, where he helps organizations build smarter, more efficient workflows for managing, sharing, and activating their visual assets. Drawing on more than a decade of leadership in marketing and communications, particularly in higher education, he has guided creative vision, built collaborative teams, and delivered initiatives that elevate brand visibility and engagement. He thrives on solving complex challenges, mentoring others, and developing strategies that drive growth and success.
Organized, proactive, and people-focused, Sam merges creativity with strategy to deliver work that resonates and inspires. Whether leading teams, teaching, or innovating solutions, he remains committed to empowering others and advancing meaningful storytelling in all its forms.
In addition to his leadership and creative work, Sam maintains an active freelance photography business, covering a wide range of assignments including commercial projects, breaking news, and sporting events for clients such as the Associated Press, ConocoPhillips, NWSL, ESPN, ExxonMobil, AFP, the SEC, various college athletic programs as well as publications like the Dallas Morning News and the Houston Chronicle, among others.