How to Build an Impressive Photography Portfolio

Creating a photography portfolio can be a daunting experience. As a rule, photographers have basic or no knowledge of design at all. Moreover, creating a site with the pictures in focus can be a tricky task.

Being a photographer makes you a wearer of many hats. It’s critically important to have an online portfolio, so you can easily show your potential clients what you’re capable of. If you have no idea how to start, where to take pictures, how many of them you need for a site, and how to make your portfolio work for you, these tips may help you get started:

What is a portfolio? How Many Shots Do You Need?

A portfolio is an opportunity for you to present your work, but it’s important to consider why you need this portfolio. Are you going to use it to apply for a job? Do you want to use it to start your own photography business? Or do you just want to exhibit your work?


Portfolio by Marcus Smith

Also, you have to think about how many images you need to upload to your site. The layout usually looks good with a small amount of images uploaded on the home page. There should be a balance between the number of images you’re going to show and the negative spaces you leave between, or around them. If you have many images, consider separating them into categories.

When it comes to the home page, there should be something to pull the user in, then let them decide what to look at next. Value visitors’ time – they don’t need to see all the photos you took since 2008. Rather, display only your top-notch work and then show the potential client more photos if they request it. Don’t overwhelm them with pictures. Put the best pictures on the first page to stand out, and leave your other good work on the second page.

Think of Your Audience

Once you have decided why you need an online portfolio, you need to consider the audience you’re going to reach. Think of the reaction you want to evoke – do you want your clients to be touched, surprised or even shocked by your pictures?


Portfolio by Brian Ingram

If you’re aiming to specialize in wedding or portrait photography, it’s logical to include these shots first in your portfolio. There is no need to demonstrate your awesome landscape shots if you are aiming to attract clients for portrait photography. Keep your target audience in mind and do your best to create a site that solves their problems and provides answers to their queries, rather than simply bragging about your versatility as a photographer.



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