May 1, 4, 6, & 11 (Four 2-hour sessions)
We are thrilled to announce a new online collaboration between Sony Alpha Universe x Summit Workshops. Embedded in the Alpha Universe, this joint initiative will deliver all that Sony Alpha Universe offers for a truly unbelievable online learning experience! Click the link above to save $150 on this workshop!
“As a successful editorial photographer, you’ve already established that you have what it takes to create meaningful, impactful images. But how do you translate that into working in the commercial and advertising worlds? Getting your foot in the door, breaking through and retaining clients requires more than just the shooting skill and talent you’ve honed for magazines and newspapers. It requires a new approach to editing and showing your work, investing lots more time and money in marketing yourself, getting to know and work with a whole new universe of people on-set and off, and oftentimes learning to speak a whole new language when it comes to bidding and client interactions.
In this workshop, photographer Darren Carroll will share how he shifted from a primarily-editorial career of working for publications like Sports Illustrated, Golf Digest, and ESPN into work for clients like Dick’s Sporting Goods, Golf Galaxy, and other commercial clients. You’ll learn about what does, and doesn’t, translate from one side to the other, and you’ll hear from guest speakers on portfolio editing for commercial work, the changing face of getting your work in front of potential clients, what to expect (and ask) when confronted with a request for a bid, and the differences between working on editorial and commercial sets. After attending this workshop you’ll be better prepared to dip your toe into the commercial photography world, and submit a competitive bid the next time a potential client comes along.”
SCHEDULE(Four 2-hour sessions):
*ALL times EST (United States and Canada)
May 1, 2021 12-2pm EST: Introduction: Personal History, showing work, differences between editorial & commercial, marketing Q&A
May 4, 2021 8-10pm EST: Creating a commercial Portfolio / Putting yourself out there
May 6, 2021 8-10pm EST: Practical Matters / Navigating the bidding process
May 11, 2021 8-10pm EST: Keep the customer satisfied / conclusion & Group Discussion.
