Lightroom Reimagined
Lightroom was designed to make the basic adjustments most photographers need. But the approach and workflows used by most photographers do not properly address the complex processing problems that are found in most photographs. Lightroom has an achilles heel that makes more advanced processing challenging. To solve these problems, we need to “reimagine” how to apply the tools Lightroom gives us.
A Master's Take on Editing
$80 Per class or $300 for the bundle
Five ninety-minute sessions online. Each session will begin at 8 PM EST. It will be recorded and made available to registered participants for 60 days. Tuition is non-refundable.
If you want your photos to look better, you need to learn a better way to edit. You need new tools, new techniques, and new strategies to take your editing to the next level. That’s what our Lightroom Reimagined series will teach you.
Led by Rich Seiling, one of the pioneers of photo editing, this five class series will teach you how to turn Lightroom inside-out and make it do things you didn’t know it could do. Rich’s approach has been tested on hundreds of thousands of photographs in his career as a fine art printmaker, and has worked for his students again and again to turn their photos into masterpieces. The tools and techniques Rich uses are easy enough for any intermediate Lightroom user to learn, and can create museum worthy results.
The Lightroom Reimagined Series includes five classes designed to transform the way you edit.
Demo Editing Night: February 3, 2026
Rich’s Five Fundamentals: February 10, 2026
Global Masking: February 17, 2026
Correct Color Like a Master: February 24, 2026
Curves for Beginners: March 3, 2026
You can register for individual classes for $80 each, or purchase the full series bundle for $300.
To kick things off, we’re opening the series with a FREE Demo Editing class — open to everyone. Get a preview of Rich’s approach, then dive deeper by joining individual classes or the full bundle.
Elevate Your Workflow: Unlock Professional-Level Processing in Lightroom
Rich has conducted an in-depth analysis of the processing techniques required to produce museum and gallery-quality images, identifying the key adjustments necessary for professional results. Traditional Lightroom workflows often fall short of achieving this level of precision. Most high-end editing demands advanced techniques like masking, going far beyond Lightroom’s basic adjustments. This workshop introduces a new workflow, offering a fresh approach to applying Lightroom’s tools—combining them in a way that delivers superior results.
Approach processing like a master, giving you better results
You’ll learn the core problems that need solving in every photograph, and the fundamentals that will help you diagnose and solve both simple and complex problems. Through this knowledge, you will understand processing and photography better, which will help you work more effectively in the field and behind the monitor. Rich will teach you proven approaches that produce fantastic results. But this class is more than just tutorials—it is about developing a vision for what a photograph can be, and learning how to make the software work for you to achieve that vision.
Getting the most from the software sometimes requires going deeper than the labels on a slider or tool, and learning to see what they actually do. Other times it requires turning the software inside out, so to speak. Rich has made a career out of using software in ways the developers didn’t intend or foresee so that I could get the fine art results I expect. He will show you how he does it!
Course descriptions
Editing Demo Night
FREE | February 3, 2026
Is there a masterpiece hiding in photos? Can better editing create a more satisfying and lasting impression on the viewer? And what does better editing look like? We’re going to answer these questions during this FREE lecture with our talented editing master Rich Seiling by looking at your photos and seeing what Rich can do with them. For ninety minutes, Rich will show you his approach to editing by working on YOUR photos and showing you the result. He will apply the many techniques he has developed in his work making museum and gallery prints for thousands of photographers that let him get the best out of every photo. The goal of this lecture is to give you an imagination for what can be created with the refined editing technique that goes beyond the status quo you see on social media. We want to inspire you to understand what is possible to help you tell your stories and get more satisfaction from your efforts.
This class is free to attend but you do need to register! The first twenty-five students to register will be invited to send files for Rich to edit during the class.
Rich's five fundamentals
$80 | February 10, 2026
Most people struggle with editing because they don’t know what to adjust. Editing software offers an overwhelming array of sliders and tools. Using the wrong tool will make your photo look worse, and even using the right tool in the wrong way won’t help. So, how do you make sense of it all? You start with the fundamentals.
Every photo has fundamental qualities you can evaluate to guide your editing. For centuries, photographers and visual artists have been using these fundamentals to guide them as they create their art. They apply to every type of photography including landscape, portrait, product, and sports. Your challenge is to learn to see these qualities, so you can decide how to use them. Rich uses these fundamentals every time he edits a photo, and the results he gets are based on how well he adjust each one.
This course will introduce you to the five fundamentals that define how a photo looks. If you train your mind to evaluate these qualities when you edit, it will help you know what tools to use, and how to use them, so you can bring out the best in your photos.
Global Masking
$80 | February 17, 2026
If you aren’t using global masking in Lightroom, you are missing out on your best edits. The way Lightroom wants to mask does not give you the same results as you can get with Rich’s approach. Darkroom photographers and Photoshop users have been using global masking for a long time, but Lightroom does not include a global mask tool. So he invented a way that gets around this shortcoming so you can unlock the full potential of Lightroom.
In this class Rich will teach you how to unlock the power of global masking. He’ll give you his powerful Global Masking Preset that makes it easy to apply global masks in Lightroom. Then he’ll show you how they work, along with a new way of approaching editing and how to fix the problems you’ll find in most photos.
Rich can not emphasize enough how this tool will transform your photography and grow your skills to the next level. You don’t have to be an advanced user to take advantage of this approach, in fact, it is what you need to become an advanced user. If you can use the masking tools in Lightroom, you can use this technique.
correct color like a master
$80 | February 24, 2026
Many photographers try to cover up their lack of color knowledge with the saturation slider, but that just doesn’t get you the same results. Delicate, natural, AND vibrant color comes from getting the color balance as good as possible before you add saturation.
Getting good color requires the right tools AND training your eye. Correct Color Like A Master will give you the foundations Rich consider essential to achieve this. He’ll show you how to see what adjustments need to be made, and how to sort through the multitude of tools Lightroom offers to choose the best tool for each adjustment. And he’ll show you why Temp and Tint sometimes can’t get the results you need because they can’t correct the right colors.
This class works with both Lightroom and Photoshop’s Adobe Camera RAW module. Every RAW file has to pass through Adobe’s RAW editors and requires Temp and Tint adjustments.
Curves for beginners
$80 | March 3, 2026
Rich doesn’t use the Texture, Clarity, and Dehaze sliders..he uses curves (AKA tone curves). Curves are one of the most powerful tools you can use, but they are not intuitive like a sliders is. You need a bit of understanding to use them, and once you do you can get better results and take more control over your editing.
This new class will give you the knowledge and confidence to start using curves in your editing. Rich’s approach will make curves as easy to use as sliders, using the editing experience and knowledge you already have. Built on Rich’s thirty years of experience of using curves…and inventing new ways to use them, you’ll find why it is an indispensable tool as you unlock their potential.
Is this class for you? If you are not using curves EVERY time you edit, then the answer is yes. You need this class. Rich will teach you some simple tools that will help you start using curves immediately in your workflow, and make editing easier and faster
Meet Your Instructor
Rich Seiling
Rich Seiling’s passion for capturing light and beauty with photography has led him on a series of adventures that have shaped his vision and view of the craft. From a stint at The Ansel Adams Gallery in Yosemite as an assistant curator, to his pioneering work in digital printmaking, founding of a leading fine art printing studio, and 22 years living in and photographing the Yosemite region of the Sierra Nevada, Rich has deeply explored the vision and craft of photography while continuing to express his own vision.
He learned photography in the darkroom, seeking to make prints with the rich tonal scale exemplified by the West Coast traditions of photography. But his frustration with color processes lead him to explore digital photography starting in the early 1990s.
Combining his darkroom knowledge with digital tools led to a process for making color prints of museum quality that pushed the process to new heights. His reputation for making vibrant yet realistic digital prints allowed him to help photographers like Michael Forsberg, Galen Rowell, Jack Dykinga, Robert Glenn Ketchum, and many others, make the transition to digital fine art printing. With his team at West Coast Imaging, he has helped produce numerous museum shows, supplied prints for leading galleries, and done prepress for art books from publishers like Taschen and Houghton Mifflin.
His simple yet powerful Photoshop workflow, tested on tens of thousands of prints at WCI, is in use by many top professionals, and has been taught to countless students across the country through workshops and lectures.
Working in both black & white and color, Rich strives to capture the profound beauty of nature and communicate it through vibrant, and sometimes large, prints. He considers himself a student of light, discovering its qualities and how it communicates the inherent realities of a subject, often seeking out fleeting moments of rare light that make the landscape sing its own voice.
Driven by the belief that each photographer has a unique story only they can tell, Rich teaches the art of photography through workshops and articles. His goal is to help students unlock their potential to tell their own stories by helping them gain control of the craft, expand their vision, and most of all, to experience the enrichment and joy that photography brings.
Rich lives just outside Nashville with his wife and creative partner Susan, and his three children.
You can see more of his photography at richseiling.com and read his blog for photographers at craftingphotographs.com.